Web Design, everything you need to know!
Web design is present on every page you access on the internet, maybe you haven’t noticed it yet.
This is the area responsible for the entire visual part of all types of sites, as well as the functional part of the site’s layout. Therefore, it directly impacts the conversion of your page and needs to be strategically thought of by a Web Design Agency.
What is web design?
Web design is an area of design that takes care of all the visual communication of a page on the internet, being responsible not only for the aesthetics of a website, but also for the functionality of the website.
That is, a page, virtual store or software needs to be as beautiful as it is functional for users.
This ensures greater reliability and a better user experience — which increases your conversion.
In addition, the web design professional needs to convey the spirit of the brand in each of their pieces, aligning with the company’s branding, while communicating with the target audience.
As everything on the internet today is fast, web design needs to ensure that the user still has the best experience in the shortest possible time to hold their attention.
What is web design?
While professional web design is an area of graphic design, a web design would be the piece produced by a design for some purpose on the internet.
You know that art of an Instagram post? Then! This piece is the work of a designer.
Anyway, the term can also refer to the web design professional, as they are similar words, thus being a synonym!
What is a professional web designer?
They are the professionals responsible for creating pages for the internet. He is the one who materializes the identity of blogs, applications, websites, e-commerce, platform.
In short, almost every website you come across – including this one – has had the work of a web designer involved to improve your experience, make it more attractive, and ensure good functionality.
In other words, the role of the web designer has become fundamental for any company that wants to expand its business beyond the physical environment in the digital age, thus increasing its demand in the market.
To give you an idea of the importance of this professional, 88% of users indicated that they did not return to a site after a bad experience, according to research by Why Web Performance Matters. Understanding what a web-designer is, now let’s see more about the role of a Web-Design professional.
What is the role of the Web Design professional?
The designer’s main role is to design a web page in an attractive and functional way.
That way, it takes care of everything from the look and feel of a website — its colors, typography, images, elements — to the structure and functioning of the layout.
To perform this main function, however, this professional needs to perform a series of other adjacent activities, such as:
In-depth study of the public.
Understand the customer’s brand.
Codification.
Usability understanding.
Loading speed issues, among other things.
In this case, your main objective is to make the visitors who entered the page perform a conversion — it can be buying a product, subscribing to a plan, subscribing to newsletters.
Finally, perform the action desired by the customer with this page.
Therefore, he needs to align the client’s desires, the characteristics of the buyer persona and his technical knowledge when creating a page to have the best result.
What does a web designer do?
This is one of those professionals who always has work to do because he can offer various services. Check out what a web designer does:
Website / blog; E-commerce; forms; Platforms; Landing page; Marketplace.
If he wants, he can also use his design knowledge and create:
Arts for social networks.
Email.
Video thumbnail.
In addition, a web designer can also work on site maintenance, implementing improvements to an existing page to optimize the user experience.
Find the best in web design.
Allstarpixel Marketing offers all the web design services you need to increase your business results!
Services include:
Logo and brand design
web pages
Website and blog creation
landing pages
Virtual stores and e-commerce solution
Web solution for real estate portal
All with quality, aligned with your brand.
